Hi! I am Katerina
I am a UX Researcher / Designer
I have a passion for understanding human behaviour and creating engaging experiences.
In my past life, I worked in Advertising and Communications where I learned that effective communication is about more than exchanging information. It's about understanding the emotions and intentions of the other person.
Similarly, effective design is the result of carefully responding to users’ needs and motivations. I moved into UX Design out of love for user research, problem solving and intuitive design that makes life easier.
I am constantly looking to learn new things, push my boundaries and get out of my comfort zone. When I am not designing, I am swimming, watching films and taking up theatre courses.
I wear these hats ...
UX Researcher
I’ve been designing research strategies to understand users’ needs, motivations and goals and inform the design process. I’ve been using various UX research methods and tools: User interviews, Card sorting, Tree testing, Customer Journey maps, Usability testing, A/ B testing, Affinity mapping, surveys and more.
UX Designer
I’ve been discovering, defining and solving problems and designing solutions. I’ve got experience in capturing product requirements, designing and implementing UX research, creating personas, determining the information architecture, designing user flows and wireframing, prototyping and user testing.
Copywriter
I’ve been writing copy for various mediums such as intranets, newsletters, emails, articles, blogs, social media posts, company announcements, posters, leaflets, postcards, brochures… I’ve been focusing on simple, concise, clear copy that speaks to the readers and gets them to convert.
